HASHTAG (3).jpg

SHUTTERSTOCK- A Selling Hashtag

SHUTTERSTOCK- A SELLING HASHTAG

An image is worth a thousand words, and no one understands the power of imagery better than Shutterstock. Harnessing this power, we introduced a groundbreaking concept—a hashtag that could be bought and sold each time it was used on social media. Presenting the world’s first Selling Hashtag.

MY ROLE
I was responsible for developing the concept and driving the campaign forward.

CREDITS:
Agency:
Serviceplan Dubai and Miami Ad School, Hamburg
CW:Anurag Mishra
AD: Federico Rusconi and Christiano
Instructors: Niklas Frings-Rupp, Miami Ad School, Hamburg; Mark T Smith, Miami Ad School, US; Moe, ECD, Serviceplan- Dubai

AWARDS
Cannes Future Lion- Silver; ADC Germany- Gold; Young Glory- Silver; ADC Global- Bronze; Graphis New Talent Awards- Gold; Creativity International- Gold; Applied Arts- Shortlist