CADBURY - CHOCOBAKES CAKE
INTEGRATED CAMPAIGN
CREDITS:
AGENCY: Ogilvy, Mumbai
CCO’s: Kainaz Karmarkar, Harshad Rajadhyaksha, Sukesh Nayak
GR. CREATIVE DIRECTOR: Akshay Seth
SR. CREATIVE DIRECTOR: Chinmay Raut
ACD: Anurag Mishra
COPY SUPERVISOR: Nikhil Choudhary
DIRECTOR: Harshik Suraiya
DOP: Shivendu Kudalkar
Cadbury, a brand with a rich legacy in the Indian market spanning decades, aimed to convey that its new range of cakes is exclusively filled with Cadbury itself. The concept was to unveil a delightful surprise—a hidden Cadbury within the cake—creating a moment of joyful discovery that’s simply too irresistible to resist.
INTEGRATED MARKETING COMMUNICATION COHORTS- Campaign extension 10 seconders to target the consumer based on their activity on digital platforms like youtube, Facebook, Instagram and more.
DIGITAL: Cookie-Clipse _ Cadbury ChocoBakes Cookie
SOCIAL MEDIA EXTENSION OF THE CAMPAIGN: Instagram and Facebook.