PAYTM- POLLUTION TAX
CREDITS
AGENCY: Mccann, New Delhi
CCO: Prasoon Joshi
SCD: Priyank Narain
Creative Team Leader: Anurag Mishra
AD: Megha Jain
Pollution is often overlooked, and its impact goes unseen. To bring attention to pollution and its effects on society, we found a way to put a price on the very air we breathe.
Introducing Paytm - Pollution Tax—a payment system designed to reward or penalize individuals based on the level of pollution they produce.
