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PAYTM - Pollution Tax

 PAYTM- POLLUTION TAX

CREDITS
AGENCY:
Mccann, New Delhi
CCO: Prasoon Joshi
SCD: Priyank Narain
Creative Team Leader: Anurag Mishra
AD: Megha Jain

Pollution is often overlooked, and its impact goes unseen. To bring attention to pollution and its effects on society, we found a way to put a price on the very air we breathe.

Introducing Paytm - Pollution Tax—a payment system designed to reward or penalize individuals based on the level of pollution they produce.

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