HYUNDAI- BRILLIANT MOMENTS
INTEGRATED CAMPAIGN
CREDITS:
AGENCY: Innocean Worldwide, New Delhi
CCO: Jeremy Craigen
ECD: Talha Nazim
CD: Rajesh Sinha
CW: Anurag Mishra
AD: Amit Sharma
DIRECTOR: Ruchi Narayan
MY ROLE: I was responsible for finding the initial breakthrough in the idea and scripting the campaigns.
Featured on more than 50 media outlets like exchange4media, Business Standard, BusinessWireIndia, Business Chronicle, Adweek, Financial Express and more.
Also named the most viewed campaign on YouTube.
BACKGROUND:
In 2017, Hyundai Motors celebrated 20 successful years in the Indian market—a significant milestone for a Korean brand and a testament to its leadership in the industry. The objective was to commemorate this achievement and reintroduce the iconic Hyundai Santro.
Idea:
India is a land of diverse cultures and beliefs, yet we sought a single unifying element—and we found it in Hyundai. Over the past two decades, Hyundai’s progressive vision has touched the lives of millions, creating cherished memories along the way. To honor this journey, we invited people to share their fondest Hyundai moments, offering them a chance to relive these memories as we adapted the best stories into digital ad films. This initiative was our way of thanking customers for making Hyundai a part of their lives.
Presenting Hyundai Brilliant Moments.
