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SHUTTERSTOCK- A Selling Hashtag

SHUTTERSTOCK- A SELLING HASHTAG

An image is worth a thousand words and no one understands this power of imagery better than Shutterstock.
Using this power, we created a hashtag which can be bought and sold every time it is used on social media. Introducing the world’s first ‘Selling Hashtag’.

MY ROLE
I was responsible for creating the idea and taking the campaign forward.

CREDITS:
Agency:
Serviceplan Dubai and Miami Ad School, Hamburg
CW:Anurag Mishra
AD: Federico Rusconi and Christiano
Instructors: Niklas Frings-Rupp, Miami Ad School, Hamburg; Mark T Smith, Miami Ad School, US; Moe, ECD, Serviceplan- Dubai

AWARDS
Cannes Future Lion- Silver; ADC Germany- Gold; Young Glory- Silver; ADC Global- Bronze; Graphis New Talent Awards- Gold; Creativity International- Gold; Applied Arts- Shortlist