PAYTM- POLLUTION TAX
CREDITS
AGENCY: Mccann, New Delhi
CCO: Prasoon Joshi
SCD: Priyank Narain
Creative Team Leader: Anurag Mishra
AD: Megha Jain
Pollution is ignored and its impact is invisible. To put spotlight on pollution and its impact on society, we monetised the pollution present in the air.
Introducing Paytm - Pollution Pricing - A payment system that will either reward or penalise people for the level of pollution they create.
