HYUNDAI- BRILLIANT MOMENTS
INTEGRATED CAMPAIGN
CREDITS:
AGENCY: Innocean Worldwide, New Delhi
CCO: Jeremy Craigen
ECD: Talha Nazim
CD: Rajesh Sinha
CW: Anurag Mishra
AD: Amit Sharma
DIRECTOR: Ruchi Narayan
MY ROLE: I was responsible for finding the initial breakthrough in the idea and scripting the campaigns.
Featured on more than 50 media outlets like exchange4media, Business Standard, BusinessWireIndia, Business Chronicle, Adweek, Financial Express and more.
Also named the most viewed campaign on YouTube.
BACKGROUND: In 2017, Hyundai Motors completed 20 years in Indian Market. For a Korean brand, to be one of the market leaders was a huge thing. The brief was to celebrate 20 successful years in the Indian market and relaunch ‘Hyundai Santro’.
IDEA: India is a country of diverse cultures and beliefs. The challenge was to find one thing that connects them all and we found it in the form of Hyundai. With its progressive approach, the brand touched the lives of millions of Indians in the last 20 years and gave them memories worth cherishing. So we we invited people to share those memories with us and gave them a chance to relive them by adapting the best ones into digital ad films, thereby thanking the customers for letting us be part of their lives.
Presenting Hyundai ‘BRILLIANRT MOMENTS’.
