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MERCEDES-BENZ- The Third Eye

MERCEDES-BENZ- THE THIRD EYE

CREDITS:
AGENCY:
Miami Ad School, Hamburg
CW: Anurag Mishra
AD: Barbera Vera
INSTRUCTORS: Niklas Frings- Rupp, Miami Ad School, Hamburg; Mark T Smith, Miami Ad school, US;
     

AWARDS
ADC- Shortlist, ADC Germany- Silver; Creativity International- Bronze and Media Bronze; Graphis New Talent Award- Silver; Applied Art Award- Gold, Caples Scoty Award-Campaign of the Year Finalist

Mercedes - Benz serves its buyers with best in class technology. But when it comes to safety their features are not just the best in class, they are straight out of a Bond movie.

So, to showcase their first ever Infrared Safety feature we had to draw an analogy straight out of a bond movie.
Introducing ‘THE THIRD EYE’.

PUBLICATIONS
Creativity International, Creativity Online, Weloved.com, Ads of the world

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