CADBURY - CHOCOBAKES CAKE
INTEGRATED CAMPAIGN
CREDITS:
AGENCY: Ogilvy, Mumbai
CCO’s: Kainaz Karmarkar, Harshad Rajadhyaksha, Sukesh Nayak
GR. CREATIVE DIRECTOR: Akshay Seth
SR. CREATIVE DIRECTOR: Chinmay Raut
ACD: Anurag Mishra
COPY SUPERVISOR: Nikhil Choudhary
DIRECTOR: Harshik Suraiya
DOP: Shivendu Kudalkar
Cadbury - the brand with a decade old legacy in the Indian market wanted to tell people that its new range of Cakes are the only ones exclusively made by Cadbury. The idea was to revel a Cadbury hidden inside a cake as a joyful discovery which is simply too irresistible to hold back.
INTEGRATED MARKETING COMMUNICATION COHORTS- Campaign extension 10 seconders to target the consumer based on their activity on digital platforms like youtube, Facebook, Instagram and more.
DIGITAL: Cookie-Clipse _ Cadbury ChocoBakes Cookie
SOCIAL MEDIA EXTENSION OF THE CAMPAIGN: Instagram and Facebook.